About LAIK

What is LAIK sports?

LAIK Sports, led by Ted Brady, takes an innovative approach to sports management. We don't rely on chance or wait around for success to show up, but actively drive it with comprehensive tailored strategies for every player. We offer a cooperative partnership that acknowledges the different qualities of each individual, to provide valuable time and attention at every level of the sport.

Our comprehensive model covers every aspect of a player's career, with performance at the core. Harnessing data insights, we combine experience-driven advice with progressive techniques to facilitate professional development both on and off course.

LAIK's services cover everything from big-picture career planning down to day-to-day administration. We are proactive in seeking out ways to both support careers and capitalise on success, through sponsorship, personal brand and wider media opportunities.

The name, LAIK, synonymous with our regional identity, represents all that is left for our players to do: play.

Ted Brady, Founder

Ted has spent the last ten years in the golf management industry, working very closely with elite players to help them achieve high-level success.

Most recently, Ted worked with 2022 US Open Champion Matt Fitzpatrick. During this time, Matt became a Major winner, reached 8 DP World Tour victories, played in two Ryder Cups and worked his way into the Top 10 in the Official World Golf Rankings. Before working with Matt, Ted worked with Chubby Chandler at International Sports Management, where he managed and recruited other top players such as Englishman Matt Wallace.

During his career, Ted has developed a strong, loyal network within the golf industry. He has sourced, negotiated and managed many high-level sponsorship contracts with brands and corporations such as Nike, Under Armour, Castore, Protiviti, Rolex and more.

Ted has worked closely with world class players over a number of years on improving their game, helping them analyse key areas of performance using data and making clear plans for the future. Ted has built extensive knowledge on how to understand performance, identify opportunities for improvement, and coordinate a team focused strategy.

Our Values


Elevating on-course performance is our foundation. We have an in-depth knowledge of the sport and are committed to prioritising our players' game in all decision making.


Distinguished by our industry knowledge, notable experience and unique tools, our approach to game improvement and career advancement goes beyond traditional management agencies.


We are as ambitious as our players; always striving to improve and create an aspirational environment focused on growth.


Embodying transparency and the need for commitment from all parties, we take an upfront and sincere approach to enable efficient and clear decision making.


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